Romelu Lukaku opened the scoring for Everton at Watford on Saturday, but it was his celebration that made the bigger headlines.
The striker produced a predatory finish from close-range in the 17th minute and wheeled away to make what appeared to be a '14' gesture while celebrating.
It was the 23-year-old's way of paying tribute to injured team-mate Yannick Bolasie, who dons that shirt number and appears likely to miss up to a year of football out injured.
The club record signing from Crystal Palace tore his cruciate ligament during the weekend's 1-1 draw with Manchester United after clashing with Anthony Martial.
Bolasie had initially been expected to be out for the rest of the season but the timeline appears to have been extended after he visited two specialists.
The winger could now be out until the start of December 2017 after undergoing surgery which is expected to take place next week, and Lukaku was lauded on social media for his gesture remembering his stricken team-mate.
Despite not setting Goodison Park alight so far, Bolasie's injury is a huge blow to Ronald Koeman and Everton given the club's see-saw form this season.