Why has Cristiano Ronaldo scored 699 goals and not 700?

There have been few players in the history of football with more hunger for goal than Cristiano Ronaldo. In his 973 professional matches, the Portuguese has scored 699 times.
However, this figure is in question in some areas. According to the media, Cristiano Ronaldo scored the 700th goal of his career on Friday.
The goal of discord occurred on September 18, 2010. Real Madrid, with Cristiano Ronaldo at the head, faced Real Sociedad in Anoeta. And a foul launched by the Portuguese put the statisticians on the warpath.
Real Madrid in that moment tied to one against Real Sociedad. Cristiano Ronaldo was fouled, took the free kick, but the ball hit Pepe's back before going into the back of the net.
'Marca', in charge of giving the 'Pichichi' every season, gave Real Madrid's goal to Cristiano Ronaldo, something that intrinsically clashed with what Mateu Lahoz, referee of the match, put in the refereeing act. The referee gave the goal to Pepe.
So, for nine years and until Cristiano Ronaldo retires, a goal dances in the statistics of all the media. 'BeSoccer' goes by what the referee says, whereas other sources of media go by what the newspaper said.
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