Real Madrid will bring back Alvaro Morata from Juventus and then place a €75m price tag on his head.
The Spain international is expected to leave Juventus this summer with Champions League champions Real set to exercise their buy-back-clause for the striker for a cut fee of £23.6m.
However Los Blancos are undecided on whether to keep the forward, who came up through their youth system, or sell him on for a profit.
Either way, they have already revealed the huge asking price for the 23-year-old with clubs like Arsenal, Manchester United, Chelsea and Atletico Madrid all expressing an interest in acquiring his services.