Tottenham Hostpur announce new logo

Like many clubs have in recent years, Tottenham have changed their logo, which features a newly-revised look. The announcement arrived on Monday via Spurs' official website and socials.

"Introducing the Club’s remastered brand identity, embracing our rich history and unmistakable heritage," read the post on X - formerly known as Twitter. "The cockerel reimagined. An icon reborn. Our font remastered. To Dare Is To Do."

The new club logo sees the removal of the cruved 'Tottenham Hotspur' text under the cockerel, to "increase its scale across different environments and stand proud as a true icon for the Club," explain the North London side on their website.

Spurs reveal that the new logo was "created with the input of over 300 players, staff and fans to fully understand what Tottenham Hotspur means to them." The Premier League side have also reintroduced the monogram 'THFC', which has been an iconic part of the Spurs brand for nearly 60 years.

 

November 18, 2024