Florentino Perez wants to see Neymar playing in white next season and reports from Catalonia suggest the situation has intensifed.
Perez has allegedly taken a personal role in negotiations and will meet with Neymar Senior to try and move along a deal.
The 26-year-old is fully focused on Brazil's progression in Russia so has left any talks to his representatives but that doesn't change his desire to move to the Bernabeu this summer.
It is a soap opera that is set to continue, especially given the astronomical fees it would take to prise Neymar away from Paris Saint-Germain, who want more than one season out of their marquee signing.
Real Madrid midfielder Isco believes "Perez wouldn't pay that much money" but it remains to be seen how much 'Los Blancos' feel Neymar could add to their title assault next year.