Karl-Heinz Rummenigge, chairman of the German giants, underlined the quality and class the Colombian playmaker possesses.
However, as James was unveiled as Bayern's new signing, he also admitted the former Real Madrid man's commercial power.
'We played against Real Madrid in the tour. I think he came on in the 60th minute and there was a rumour around the stadium. I asked why and they yold me it was because 20,000 Colombians had come to see James Rodriguez', he pointed out.
'He is not only a great player, but he is also good for Bayern's image', Rummenigge said, and he also joked: 'My wife and daughters also told me he is very good-looking'.