Leo Messi is one of the few footballers with such a commercial pull that they can star in almost any ad, for all kinds of companies. This time it is for a telephone company in Qatar, with a UFO and aliens as the protagonists.
Who wouldn't want to have Messi as an advertisement for their product or company? Only a privileged few have been able to have him, and as his fame grows, so does his cachet. The Qatari company Ooredoo, the last to boast about the star.
It's always been said Messi is an alien, and to have him star in a campaign where a flying saucer abducts him is no accident.
This is the latest campaign that has Messi as the protagonist (without speaking, as many other times), but it will not be the last, we are sure.