Barcelona to support UNICEF's #EatLikeAPro campaign at 'Clasico'
Barcelona have announced that their shirt sleeves will feature the #EatLikeAPro initiative for 'El Clasico', as they join forces with Beko to raise money for UNICEF.
The newly-crowned Spanish league champions will replace the usual Beko logo, with the hashtag in order to highlight the issues surrounding child malnutrition in conjunction with UNICEF.
Beko have opted to forefeit their brand visibility for 'El Clasico' with the aims of raising £880,000 for UNICEF to promote healthy eating habits and a balanced lifestyle.
The Turkish electronics company will donate €1 to UNICEF for every time that the hashtag is used on either Instagram or Twitter.
Beko chief Hakan Bulgurlu said: ''Childhood obesity is a worldwide issue and we are delighted that three leading global brands - FC Barcelona and two of their biggest partners - are uniting to help tackle the challenge.''
''At Beko, we are striving to tackle this crisis through using innovative technologies that make healthy eating easier whilst raising awareness and donations for UNICEF with FC Barcelona through a social call to action and the sleeve reveal at this year's El Clasico match.''