What's Behind the Juventus Rebranding: From the Logo to the 2025-2026 Kit
On this page, we will be taking a look at some of the main reasons for their rebrand and reveal the latest Serie A soccer odds to find out if Juventus can secure a spot in the UEFA Champions League next season.
What does the Juventus rebrand mean for the club?
Juventus and partners Adidas have already unveiled a new home jersey for the 2025/26 Serie A campaign in an effort to reinvigorate the club and remain relevant with newer and younger audiences.
They have taken a fresh approach to the club's iconic stripes, which have been slightly offset and varied, and they have also decided to include the colour pink along with their traditional black and white. Some people have said that the new home kit perfectly encapsulates the club's identity, including its youthful spirit and rich history.
The new lightweight jerseys have been constructed with special materials to keep players cool by maximising air flow, thanks to the cutting-edge HEAT.RDY technology. It has also been designed to keep players dry when it's wet.
The club crest and Adidas logo (with the three stripes running down the shoulder) are clearly on display. The stylish and modern design has also been described as a nod to Italy's influence on the global fashion industry.
To complete the rebrand, the new kit also comes with the TEAMGEIST collar that was first introduced by international teams at the 2026 FIFA World Cup.
Will the rebrand help Juventus financially?
If successful, the decision to rebrand in this way could help the club generate more revenue. Most fans have already reacted positively to the timeless new kit design, but it will be interesting to see just how well the new design is received by fans when it eventually goes on sale.
The rebrand will modernise the kit and attempt to create stronger connections with the local fans and community, and it aims to reflect the club's identity and impact on the home city.
The rebranding will no doubt appeal to modern, younger audiences, and if anything, it will boost fan engagement and generate hype and buzz around the upcoming 2025/26 Serie A campaign.
Will Juventus secure a spot in the UEFA Champions League?
Juventus must finish in fourth place to secure a spot in the UEFA Champions League next season. They are currently in fourth place with 67 points and just one game to go before the end of the season.
However, Roma are in fifth place with 66 points, also with one game left to play, so there's a good chance that Juventus will qualify for the Champions League, provided they win their final fixture, and Roma lose theirs.
Final thoughts
Rebranding has become a useful and effective tool for many of the world's biggest sports clubs in recent years. However, it occurs far more often in the United States than anywhere else, especially in the NBA basketball league.
Over the coming years, we may see more soccer clubs like Juventus rebranding as they look for ways to tap into new audiences and raise their global profiles.