Ronaldo is the perfect example of a Nike athlete, whilst the same can bet said of Messi and Adidas, though, curiously, their clubs are decked out the opposite way around, with Barcelona wearing Nike and Juventus Adidas.
Image is everything for brands such as these, with Adidas taking the opportunity before the World Cup to declare Messi as the 'GOAT' (Greatest Of All Time) and have him pose with the animal, causing outrage and hilarity on social media in equal measure.
Now it is Ronaldo's turn to hit back, with the Portuguese posting a photo of himself in a shop in Beijing posing in front of a host of trainers and t-shirt, with the word 'GOAT' visible to his right.
Whilst some may pass it off as a coincidence, nothing is left to chance in these photoshoots, with it abundantly clear that despite Ronaldo's move to Italy, his rivalry with arch-rival Messi remains.
20 July 2018