Speaking in his first press conference, Rowertt was sure his side can secure an immediate return to the Premier League.
"I want to get promotion - it is as simple as that," he said to 'BBC Radio Stoke'.
"We have a great chance to try for that.
"A lot of the players have spoken publicly about their desire to atone for what happened last season.
"Not many players these days will say that but there has been an air of that around the club. It shows how good the club is and how good the character of those players is.
"You want to keep the likes of Ryan Shawcross and Joe Allen and so it's good that they want to stay. If it can be done it will be a fantastic start.
"If they have the character and mentality we are looking for, then they also have the ability and you have to have that blend in the Championship."