Real Madrid's new strategy to go after Mbappé

Kylian Mbappé is and will be the golden dream of Florentino Pérez. And the president of Real Madrid usually fulfills them, although late, as it happened with Eden Hazard. The coronavirus is drawing a new map in football and that obviously affects the team's strategy.

No one can know right now how the great economic crisis after the pandemic will end up affecting the world of football. Less revenue means less expenses. There'll be less exorbitant salaries, fewer zeros in transfers. But this is neither good nor bad for the Madrid team in its roadmap.

Maybe both at the same time. On the one hand, PSG managed the great trick of a multimillion-dollar renovation to convince Mbappé that he should continue to grow in the Parc des Princes. But all teams will be hit by the issues to come, which means even the richest clubs will be affected. 

The Parisian club won't possibly be able to ask for the same amount they would have before the pandemic, as the trend in the markets will be to buy and sell cheaper. And if the striker is still not renewing...

Real Madrid, despite the crisis, still manages a lot of economic muscle, so it could also present a very suggestive offer. And another ace up Florentino's sleeve: the exploitation of the Real Madrid brand. 

Perhaps the personal offer to Mbappé cannot be as large as the money he receives in Paris, but the leaders would convince the player and his lawyers to come because joining the club would open up a series of commercial opportunities that he would not have at PSG. 

In any case, the player has a contract until 2022 and the deal remains in the hands of Nasser Al-Khelaïfi and his people, who, as is well known, are among the toughest negotiators in world football.