The Brazilian journalist told 'Sky Sports' that the PSG forward's antics are a habit borne in his native Brazil.
"There is something that we have to put into context. In Brazil, being a diver, sometimes it is praised. People actually demand this from some players: 'Why didn't you dive?'," Gedra said.
"That's a cultural thing. Even the Brazilians are annoyed by that, not so much the diving, but don't roll over. That's what I heard so many times [at the World Cup].
"We all know Neymar gets fouled. He has been fouled his whole career. He learned to respond well in Barcelona, he wasn't like that.
"Now, the thing that annoys people the most is the theatrical part, and he is paying for that already. Against El Salvador, he had contact with a defender and went down because of the contact, but he got booked for diving.
"He was very annoyed after the match, because the referee booked him and smiled. In the previous match against the United States, he got fouled, and the defender said [to the referee], 'Did you see the World Cup?', you could see his lips say that.
"He's going to pay for it. He is already paying for it. Brazilians are frustrated."