England sign £400 million kit deal

The Football Association has announced an extension to their "long-term partnership" with Nike, effective from August 2018.

The deal is worth over £400 million and will see the England national side continue to don jerseys produced by the sportswear company.

They will do so until 2030, with all 24 teams based at St George’s Park set to be supplied with playing and training apparel.

A big-money agreement will also benefit the game at grass roots level.

The FA is a not-for-profit organisation and will continue to fund initiatives at the lower end of the football pyramid, along with the growth of the women’s game throughout the country.

Mark Bullingham, FA group commercial and marketing director, said: "We are delighted to be continuing our partnership with Nike until 2030. It was always important for us to secure such a long-term commitment to allow both parties to build an even stronger partnership together.

"With The FA striving to be a world-class organisation, it’s vital for us to partner with innovative global leaders such as Nike and look to the future together.  

“As well as supplying all of our England teams with state-of-the-art apparel, Nike is a huge supporter of our technical division’s work and of grassroots football across the country.  It’s fantastic that this support will not only continue but increase from now until 2030.”

FA chief executive Martin Glenn added: "This is another hugely significant deal for The FA and closely follows the landmark Emirates FA Cup broadcast rights announcement last October.

"As a not-for-profit organisation, this new deal with Nike will allow The FA to invest even more into the game and make football available for all. I’d like to thank Nike for their continued support of the England teams and English football."

England have worn Nike kits in their last two appearances at major finals.

At the 2014 World Cup, they suffered a disappointing exit at the group stage.

They did make it a little further at the 2016 European Championship, but were stunned in the last 16 by surprise package Iceland.

Positive progress is being made towards the 2018 World Cup in Russia, while Gareth Southgate has been handed the managerial reins on a permanent basis after impressing in an interim role on the back of Sam Allardyce’s departure.