The Italian company explained in a statement that Cristiano and Elkann have signed an exclusive 5-year global agreement that will make it possible to create a collection of glasses under the CR7 brand, that is currently distributed in 70 countries.
The first collection has been designed by Cristiano Ronaldo and will be available from spring/summer in shops and online.
Elkann celebrated the agreement in a statement and said that it is an "extraordinary" opportunity for his brand and has trusted that the group develops other types of projects with the player in the future.
Cristiano Ronaldo has also acknowledged his enthusiasm for collaborating with Elkann and affirmed that he can't wait for the world to see his collection.