Real Madrid have decided not to sell Alvaro Morata, according to Spanish publication Marca.
Los Blancos exercised their buy-back clause in the strikers contract at Juventus, but it was believed they wanted to sell him on for a profit, with a host of clubs keen to sign him this summer.
However, the stated source claims that the Spain international is now set to remain in the capital for the foreseeable future, with Zinedine Zidane looking to create competition for their established striker Karim Benzema.
This news will come as a huge blow to Premier League duo Arsenal and Chelsea, who were both interested in signing the 23-year-old this summer.